The concept of dakimakura began in the 1980s as a way to provide comfort for people who felt lonely. Initially, they were simple, often plain pillows. However, as anime and manga culture started to flourish, local artists began to print character images onto pillowcases, transforming these cushions into more than just objects of comfort. By the 1990s, dakimakura had become a staple in otaku culture, allowing fans to express their love for their favorite characters in a unique and personal way.