An Online Travel Agency (OTA) is a digital platform that allows customers to search, compare, and book flights, hotels, buses, and holiday packages from anywhere. OTAs provide real-time availability, competitive pricing, and a convenient booking experience. They use advanced technology and API integrations to deliver accurate travel data instantly. For travel businesses, starting an online travel agency helps reach a wider audience, automate operations, and boost revenue. With a well-designed interface and secure payment systems, an OTA becomes a powerful tool to grow in today’s digital travel market.